BioCorneum HC is an advanced silicone treatment with 1% hydrocortisone to treat the redness and itchiness associated with various skin conditions, including scars.

I created a lot of the graphical elements of the BioCorneum HC brand; the logo, chose the hero image of the woman to embody the brand and selected the bright red color for the brand and packaging because I thought it was most representative of what the product is meant for; red, itchy scars. I designed the pump, carton and insert packaging and exhibit graphics as well. The branding, packaging and collateral met the company’s goals of creating an eye-catching offering that is complimentary to the BC+ product line and fulfilled the requests from physicians for a hydrocortisone sku.

• Branding • Packaging • Print Design