medaltus works with owners or managers of small startups to midsized skincare brands who want to grow their business in eCommerce and logistics.

medaltus enlisted my help in updating their corporate branding to reflect a modern and clean aesthetic and have a clear visual representation of the brand across all mediums. With a new secondary logo (I had updated the primary logo recently), color palette and up-to-date font system, medaltus can communicate the modern environment in which they operate, their company culture, and the personal touch they bring to their industry and customers.

For their color palette, I thought a bright accent color of the vibrant kelly green would really reflect the energy and growth medaltus described as some of their brand pillars. The dark navy and light blue remained from their previous branding and then the light beige and grey are included as neutrals.

For their business card, we ended up with three final options to meet different needs in providing more or less information to potential partners. A set of eight custom icons were created to quickly communicate the primary services medaltus offers (included in one of the business card options).

• Branding • Print Design