SENTÉ

Senté is a clinically backed, medical-grade skincare line formulated to address persistent discoloration, including redness, dark spots, and other skin concerns.

I collaborated with the Senté marketing team across three consecutive seasonal campaigns in 2021 — Spring, Summer, and Holiday — delivering a cohesive suite of design assets for each (two campaigns shown below). My work included designing the belly band packaging for the zippered gift sets housing the skincare products, as well as creating two realistic promotional renderings per campaign (using product photography provided) for use across email campaigns, digital sell sheets, and social media accounts.

I also designed a series of 4x9 rack cards for select products, translating the brand's new visual identity — modern sans-serif typography and a soft pastel color palette — into polished printed materials. The cards were crafted to feel cohesive with the refreshed branding while capturing attention at point of sale.