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Branding

Branding is an important element of any business. A successful design can create an unforgettable first impression and help to set you apart from competition with ease. Your branding should represent who you are as a company or organization in order to capture potential customer's attention by establishing instant familiarity.

The outcome of this service is a custom brand system that aligns the visual touchpoints of your business.

Branding Packages

Package 1

Identity Design

This package will cover your basic branding needs by providing a foundation for your business to get it up and running.

Identity Design
• Brand Goals Questionnaire
• Strategy & Creative Direction
• Primary Logo + Secondary Logo
• Logo Mark
• Branding Presentation
• Mood Board
• Color Palette
• Font System & Hierarchy
• Suggested Stock Photography
• Brand Aesthetic Presentation

Implementation
• Brand Style Guide
• Print and Web Brand Files

Package 2

Identity Design + Promotional Collateral

This package includes all of the foundational elements above, along with two print collateral pieces to promote your business and branding images for social media accounts to keep your brand consistent.

Identity Design
• Brand Goals Questionnaire
• Strategy & Creative Direction
• Primary Logo + Secondary Logo
• Logo Mark
• Branding Presentation
• Mood Board
• Color Palette
• Font System & Hierarchy
• Suggested Stock Photography
• Brand Aesthetic Presentation

Implementation
• Brand Style Guide
• Print and Web Brand Files

Promotional Collateral
• Two-sided Business Card
• Half-Page Promotional Card
• Promo Collateral Presentation
• Social Media Profile Images

Package 3

Identity Design + Promotional Collateral + Web Design

This package is the most popular since includes all of the essential items to launch your brand both digitally and in print; all of the elements of Identity Design, two print collateral pieces, branding images for social media and a custom website as the primary touchpoint to your target audience.

Identity Design
• Brand Goals Questionnaire
• Strategy & Creative Direction
• Primary Logo + Secondary Logo
• Logo Mark
• Branding Presentation
• Mood Board
• Color Palette
• Font System & Hierarchy
• Suggested Stock Photography
• Brand Aesthetic Presentation

Web Design
• Web Goals Questionnaire
• Custom Squarespace Website (5 pages)
• Custom Icons (6)
• Standard SEO + Analytics
• Custom CSS
• Mobile and tablet optimization
• Launch and back-end tutorial

Implementation
• Brand Style Guide
• Print and Web Brand Files

Promotional Collateral
• Two-sided Business Card
• Half-Page Promotional Card
• Promo Collateral Presentation
• Social Media Profile Images

Branding Add-Ons

• Brand Pattern
• Icon Design
• Email Signature
• Additional Brand Collateral (notecard, labels, etc.)
• Branded Merchandise (t-shirts, koozies, etc.)
• Brand Guidelines (extensive style guide)

 

Web Add-Ons

 

• Additional Pages
• E-commerce Shop
• Appointment Scheduling
• Mailing List setup
• Custom Announcement Bar/Cookies Banner/Promotional Pop-up
• Additional coding for styling/special features

 

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